Pricing
No subscription. Top up your balance and pay only when you measure: credits are spent on the checks you run, and they never expire.
Up to 1,000 bonus credits for new accounts
- 200 when you sign up and confirm your email
- +300 for verifying your website
- +500 on request, when you tell us about your project
Enough to see how AI assistants really answer about your brand before your first top-up. The cards below show what the bonus covers at today’s credit costs.
Plus 500 credits each for you and for a colleague who signs up with your referral link.
Sign up and get bonus creditsPay as you go
- No subscriptionNo monthly fee, no plan tiers, nothing renews on its own.
- Pay only when you measureCredits are spent on the checks you run. A month without measurements costs nothing.
- Credits never expireWhat you do not spend today stays on your balance.
- Every engine from the first dollarAll AI engines and all features are available at any balance, with no per-engine add-ons.
Top up from $10. The more you add in a single top-up, the lower the price per credit. Prices are in US dollars and exclude taxes.
- Every answer is stored in full and tagged for you: brand mention, recommendation, sentiment, competitors and cited sources.
- Reading 720 answers by hand would take about 36 hours, or roughly $1,080 of specialist time. Our assumption, not a measurement: 3 minutes per answer at $30 per hour.
Estimate at today’s credit costs with each engine’s default model. The exact cost is shown before every run.
What credits cover
The cost of a measurement is prompts × AI engines × repeat runs. A full measurement is 30 prompts × 3 runs on every engine you select: AI answers vary from run to run, and only a series of runs gives a stable mention rate instead of a one-off answer. Two reference setups at today’s credit costs:
Core setChatGPT · Gemini · Perplexity · Google AI Overviews
Bonus credits (up to 1,000) cover a full measurement on this set.
All 8 AI enginesChatGPT · Gemini · Claude · Perplexity · Grok · DeepSeek · Qwen · Google AI Overviews
A $50 top-up (2,777 credits) covers 1 measurement of this size.
Each measurement becomes a report with the full picture of your brand’s AI visibility
- brand mention rate with a confidence interval
- share of answers that explicitly recommend you
- sentiment of the mentions
- comparison with your competitors
- sources the AI engines cite
- action plan: where to publish and what to improve, based on the data of your category
- full text of every answer
- PDF and CSV export
How credits work
A credit is the internal unit of account. One check is one prompt sent to one AI engine, once, and it returns one AI answer. The price of a check depends on the engine and the model you choose: open an engine row to see its models and their prices.
Most engines offer a choice of models: the lower-cost options suit frequent monitoring. You pick the model right in the run window.
| AI engine | Credits per check |
|---|---|
| ChatGPT | 3.4 |
| Gemini | 3.6 |
| Claude | 10.8 |
| Perplexity | 1 |
| Grok | 7.2 |
| DeepSeek | 0.3 |
| Qwen | 0.3 |
| Google AI Overviews | 0.3 |
The cost of a run is prompts × engines × repeat runs, at the price of each engine. Why several runs are needed is explained in our methodology.
Pay-as-you-go or a subscription
AI visibility tools are usually sold as monthly subscriptions. In our review of the public pricing pages of 18 such tools (October 2026), the median entry plan cost about $95–$99 per month. Brandometer has no monthly fee: you pay only when you measure.
15 prompts on the core set once a week take about 539 credits a month, or about $11 at the base price. A month you skip costs nothing.
100 prompts × 3 runs on the core set each quarter take about 2,490 credits, or about $50 per audit and $199 per year.
Need a single measurement before a campaign, a pitch or a redesign? Top up from $10, run it and come back when you need the next one.
Pay-as-you-go is not the cheapest way to buy answers in bulk. If you run the same prompts every day, a daily-tracking subscription usually costs less per answer: those 15 prompts on the core set, run daily, would cost about $67 a month here. Brandometer is priced for teams that measure weekly, monthly, per campaign or once.
How we count: prompts × credits per prompt on the core set × runs, priced at the top-up tier that covers the amount; 4.33 weeks per month. Credit costs are today’s and may change. Market figures: vendors’ public pricing pages, read on October 1, 2026.
Payment questions
How do I pay?
Online payment is being connected. Until then, top-ups are processed on request: choose an amount under “Balance” in your dashboard and send a top-up request. We email you the payment details within one business day and add the credits as soon as the payment arrives. The minimum top-up is $10.
Can I get an invoice?
Yes, on request. Add your company’s billing details in “Settings”, then request an invoice under “Balance”, or write to support@brandometer.ai. We send the invoice by email.
Is there a subscription or any mandatory payment?
No. You top up when you need to, and credits are spent only on the checks you actually run. The more you add in a single top-up, the lower the price per credit: from $0.020 at the base tier down to $0.012 for top-ups of $5,000 or more.
Do unused credits expire?
No. Credits never expire: what you do not spend now stays on your balance. This applies to purchased and bonus credits alike.
Are there limits on projects, prompts or AI engines?
There are no plan limits: every AI engine and every feature is available at any balance. Only technical limits apply: up to 200 active prompts per project and up to 50 projects per account.
Are the bonus credits enough for a real check?
Yes. You get 200 credits when you sign up and confirm your email, and the other bonuses bring the total to as much as 1,000. The section “What credits cover” shows what that buys at today’s credit costs.
Can I get a refund for unused credits?
Refunds for unused purchased credits are handled under the Credits & Refund Policy. It describes the procedure, the timing and the rules for how credits are added and spent.
Where are the terms of use?
The conditions of the service are set out in the Terms of Service; how we handle personal data is explained in the Privacy Policy.
Start with bonus credits
200 credits when you sign up and up to 1,000 with bonuses: 8 AI engines, repeat runs, sentiment, competitors and sources.
Check your brand for free